Roadmap Career Services
Are you on the lookout for a professional marketing director for your company? Some of the marketing director jobs include implementation and development of the brand strategy, finding strategies for marketing your existing products and new ones, as well as overseeing the marketing strategy's implementation through public relations, digital marketing, and hosting events and campaigns to increase the brand awareness of your company. In simple terms, this professional plays a huge role in the long term success of your company. No doubt, you can scan the classified section of your local newspaper or browse the net to find such individuals. However, are you sure that the person you intend to hire has the qualifications or meets the requirements of your company.
Not all professionals are equal
The executive you found online or through the classified ads might be highly qualified for marketing director jobs. In fact, he might have an excellent record of accomplishment. However, this does not mean that his qualifications are tailor made for the requirements of your organization. Let us look at it from a different angle. An executive who knows the ins and outs of creating marketing strategies for companies that promote garments might not meet the mark when it comes to promoting toys for kids. This is why you should thoroughly screen the individuals you wish to employ before handing the job to him. This is easier said than done as the heads of many companies have found out the hard way. More often than not, they hire a professional lacking knowledge required for development and implementation of their brand strategy.
Careful about moles
On certain occasions, you might find an executive who meets the requirements of the job to a T. He boasts of an excellent track record for developing marketing strategies for the same products you produce. Could this be coincidence or has one of your business rivals sent that executive to you. Chances are that your rival wants to find out secrets of your latest project and the easiest way for him to do that is by sending one of his trusted employees to join your company, gain your faith, and then steal important data and pass them on to his real boss. This can cause you immense loss as your rival gets the result of years of research done for your new project free of cost.
Why waste time and money researching
You can find out his past employment records through websites that provide such information, but you will have to pay for it. This might cause loss of time, especially if you have to screen the details of many prospective employees. You should use this time for your business and hire a professional executive search company to carry out the screening task for you. These companies have access to huge and comprehensive databases that allows them to determine the qualifications of individuals aspiring to join your company, and find one whose marketing strategies are best suited for your company. The best part is that these companies provide you with an individual best suited for your organisation without burning a hole in your pocket.